{"id":343,"date":"2020-06-04T05:24:34","date_gmt":"2020-06-04T07:24:34","guid":{"rendered":"http:\/\/digitila.fi\/WP\/?page_id=343"},"modified":"2022-11-06T17:56:49","modified_gmt":"2022-11-06T19:56:49","slug":"ansainnan-jalostaminen","status":"publish","type":"page","link":"https:\/\/digitila.fi\/WP\/ansainnan-jalostaminen","title":{"rendered":"Ansainnan jalostaminen"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.strategyzer.com\/canvas\/business-model-canvas\" target=\"_blank\" rel=\"noreferrer noopener\">Business Model Generation<\/a> \u2013&nbsp;<a href=\"https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas\" target=\"_blank\" rel=\"noreferrer noopener\">Value Proposition Design<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Bisnesmallin generointi \u2013 Arvotarjonnan muotoutus<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"721\" src=\"http:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/AnsainnanMALLI-1-1024x721.png\" alt=\"\" class=\"wp-image-261\" srcset=\"https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/AnsainnanMALLI-1-1024x721.png 1024w, https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/AnsainnanMALLI-1-300x211.png 300w, https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/AnsainnanMALLI-1-768x540.png 768w, https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/AnsainnanMALLI-1-840x591.png 840w, https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/AnsainnanMALLI-1.png 1303w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.strategyzer.com\/canvas\/business-model-canvas\" target=\"_blank\" rel=\"noreferrer noopener\">Business Model Canvas<\/a> by <a href=\"https:\/\/www.strategyzer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strategyzer<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"91\" src=\"http:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/BMC_LIC-1024x91.png\" alt=\"\" class=\"wp-image-424\" srcset=\"https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/BMC_LIC-1024x91.png 1024w, https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/BMC_LIC-300x27.png 300w, https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/BMC_LIC-768x68.png 768w, https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/BMC_LIC-840x75.png 840w, https:\/\/digitila.fi\/WP\/wp-content\/uploads\/2020\/06\/BMC_LIC.png 1045w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<iframe loading=\"lazy\" width=\"800\" height=\"520\" src=\"https:\/\/www.youtube.com\/embed\/gVimMEI2u2w\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">3 Kysymyst\u00e4 ansainnan kehitt\u00e4miseen<\/h2>\n\n\n\n<p><strong>1. Mink\u00e4 hy\u00f6dyn asiakas saa, ja mink\u00e4 tarpeen idea t\u00e4ytt\u00e4\u00e4?<\/strong><br>Markkinamenestyksen taustalta l\u00f6ytyy aina tyytyv\u00e4isi\u00e4 asiakkaita eik\u00e4 loistavia tuotteita. Asiakkaat ostavat tuotteen, koska he haluavat tyydytt\u00e4\u00e4 jonkin tarpeen tai ratkaista jonkin ongelman. He haluavat esimerkiksi sy\u00f6d\u00e4 tai juoda, v\u00e4hent\u00e4\u00e4 ty\u00f6taakkaansa, saada mielihyv\u00e4\u00e4 tai parantaa imagoaan. Hyv\u00e4n liikeidean ensimm\u00e4isen\u00e4 tunnuspiirteen\u00e4 on selvitys siit\u00e4, mink\u00e4 tarpeen idea tyydytt\u00e4\u00e4 ja miss\u00e4 muodossa (tuote, palvelu tai liiketoimintamalli).<\/p>\n\n\n\n<p>Markkinoinnin asiantuntijat k\u00e4ytt\u00e4v\u00e4t t\u00e4st\u00e4 nimityst\u00e4 ainutlaatuinen myyntiv\u00e4itt\u00e4m\u00e4 (Unique Selling Proposition, USP).<\/p>\n\n\n\n<p><strong>2. Mitk\u00e4 ovat markkinat?<\/strong><br>Liikeidealla on todellista taloudellista arvoa vain silloin, kun ihmiset haluavat ostaa tuotetta tai palvelua. Hyv\u00e4n liikeidean toisena tunnuspiirteen\u00e4 on selvitys tuotteen tai palvelun markkinoiden olemassaolosta sek\u00e4 kohderyhm\u00e4st\u00e4.<\/p>\n\n\n\n<p><strong>3. Miten liikeidealla ansaitaan rahaa?<\/strong><br>Useimmilla tuotteilla ansaitaan rahaa myym\u00e4ll\u00e4 niit\u00e4 suoraan asiakkaille. Joissakin tapauksissa ansaintamalli on kuitenkin mutkikkaampi: tuote saatetaan luovuttaa kuluttajalle ilmaiseksi, ja tuotot saadaan mainostajilta. Hyv\u00e4n liikeidean kolmantena tunnuspiirteen\u00e4 on selvitys rahan ansaitsemisen tavasta ja arvioidusta m\u00e4\u00e4r\u00e4st\u00e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<iframe loading=\"lazy\" width=\"800\" height=\"520\" src=\"https:\/\/www.youtube.com\/embed\/ReM1uqmVfP0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Palvelut<\/strong><\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/digitila.fi\/WP\/palvelutori\/\" target=\"_blank\" rel=\"noreferrer noopener\">DIGI Palvelu<\/a><\/li><li><a href=\"https:\/\/digitila.fi\/WP\/tyopaja\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digi PAJA<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/digitila.fi\/WP\/mentorointi\/\" target=\"_blank\">Mentorointi<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/digitila.fi\/WP\/oppimo\/\" target=\"_blank\">OPPIMO<\/a><\/li><li><a href=\"https:\/\/digitila.fi\/WP\/digi-yhteiso\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yhteis\u00f6j\u00e4rjestelm\u00e4<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>contact:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/digitila.fi\/WP\/taustalla\/\" target=\"_blank\">Matti Pyykk\u00f6nen<\/a>&nbsp;\u00a92022 <a rel=\"noopener noreferrer\" href=\"https:\/\/digitila.fi\/\" target=\"_blank\">DigiTILA<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\">Digitila Ventures Oy<br>Y-tunnus: 3314664-7<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Model Generation \u2013&nbsp;Value Proposition Design Bisnesmallin generointi \u2013 Arvotarjonnan muotoutus 3 Kysymyst\u00e4 ansainnan kehitt\u00e4miseen 1. Mink\u00e4 hy\u00f6dyn asiakas saa, ja mink\u00e4 tarpeen idea t\u00e4ytt\u00e4\u00e4?Markkinamenestyksen taustalta l\u00f6ytyy aina tyytyv\u00e4isi\u00e4 asiakkaita eik\u00e4 loistavia tuotteita. Asiakkaat ostavat tuotteen, koska he haluavat tyydytt\u00e4\u00e4 jonkin tarpeen tai ratkaista jonkin ongelman. He haluavat esimerkiksi sy\u00f6d\u00e4 tai juoda, v\u00e4hent\u00e4\u00e4 ty\u00f6taakkaansa, saada&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/digitila.fi\/WP\/wp-json\/wp\/v2\/pages\/343"}],"collection":[{"href":"https:\/\/digitila.fi\/WP\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitila.fi\/WP\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitila.fi\/WP\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitila.fi\/WP\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":11,"href":"https:\/\/digitila.fi\/WP\/wp-json\/wp\/v2\/pages\/343\/revisions"}],"predecessor-version":[{"id":705,"href":"https:\/\/digitila.fi\/WP\/wp-json\/wp\/v2\/pages\/343\/revisions\/705"}],"wp:attachment":[{"href":"https:\/\/digitila.fi\/WP\/wp-json\/wp\/v2\/media?parent=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}